In celebration of their artistic collaboration, the Shamanics (Mark Kelly and Xewin) requested a clip made for “You make it hard” – which has become the most viewed video on the band’s YouTube channel.
We used the challenges of the jerky rhythm and monotone colors to our advantage. What was initially planned out to be a black-and-white clip became a sensation-filled universe through creative color grading. In order to build a more mystical story, we avoided showing the group’s members and, instead, created new characters with new personalities.
directed by Christel Sonnard cast Mélanie Martinoli, Alice Hurel, Camille Gray, Wills Gey director of photography Gregory Bindschedler first assistant Christophe Philippe first assistant camera Pierre Olivier Bachman make-up Francis Ases set decorator Lola Sacier fashion designer Christel Sonnard production assistant Orane Jan du Chêne colorimetry Maxime Durand visual effects Thibaud Maury, Amanda Schweizer editing Christel Sonnard storyboard Julien Nicaud