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Youth offer

Social media is a large influential trend among young consumers. For that reason, Visilab decided that Instagram-like effects (such as cinemagraphs and boomerang effects), together with celebrity appearances would result in the creation of an ad that attracts youth.

This is quick clip that uses minimalistic background objects in order to bring focus towards the main actors of the promotion.

directed by Maxime Durand models Lara Gut, Alessandro, Serena, Pauline Moulettes, Mélanie Di Certo-Deillon, Mathieu Boson, Jonathan Amoule director of photography Gregory Bindschendler, Cedric Russo make-up Francis Ases, Noelia Di Resus post-production Thibaud Maury, Aurélien Malagoli, Orane Jan du Chêne, Amanda, Julien Nicaud making-of Bérénice V.

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