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FIFA World Cup

How do you combine sport with hard luxury? You don’t need to search for too long before the touch points become clear.

Time. Determination. Legendary. Pele.

These words fit accurately in both the world of football and the world Hublot. It takes 90 minutes to become legendary, and 30 seconds to reach wide audiences and grab their attention. This global campaign was proudly broadcasted on CNN during the FIFA World Cup.

directed by Maxime Durand, Pascal Forney director of photography Grégory Bindschedler

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