What does Crans Montana have to offer to its visitor throughout the year? “Absolutely” everything… for “Absolutely” everyone!
We wanted to show this diversity and to stay in line with the interactive and lively character of the destination. The best way to do this is by allocating separate interactive experiences for summer and winter (in four languages). This personalization is intended to respond to the needs and interests of different customer segments. The attractiveness of the resort is highlighted by showing the variety of seasonal activities and by using SRF’s (Swiss Radio & Television) Nike Hartman and former Miss Switzerland – Melanie Winiger.
Bringing this project to life was intended to be fun for both the viewers and our team - who experimented with the possibilities of interactive technology. You can see this promotional video proudly broadcasted on large screens in the Crans Montana’s tourism office and online.
directed by Pascal Forney, Julien Nicaud cast Melanie Winiger, Nik Hartmann, Marco Longo camera operators Thibaud Maury, Josué Cordova, Alexandre Maye, Orane Jan du Chêne editing Pascal Forney, Charlotte Vernet