When Tissot came to us with the task to introduce their limited-edition watch to the Japanese market, we knew exactly how to create a suitable ad that grabs attention in a minimalistic, yet impactful, way.
In 30 seconds we played with the 3 of the 5 senses of the consumers – light, sound, and texture. We used shadows to bring attention to its duotone. We used music that stimulates emotions. We focused on the round and smooth shape of the watch to create a phantom sensation of its fit on a wrist.
directed by Julien Nicaud director of photography Cédric Russo technique Eric André post-production Julien Nicaud