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IAM

20 Years of discipline

What do an investment management company and a WorldTour Cycling team have in common? Not only is IAM a sponsor of the cycling team, but they also share a number of values essential for distinguishable performances.

Discipline. Performance. Patience. Talent. Success.

In 2015, on IAM’s 20th anniversary, our team created five coherent clips that aim to highlight these 5 building pillars of the company. Here, the short clip is using dark background in order to focus the viewer’s attention to the LED-lit signs over the wheels of the cyclist.

agency Miss Camping director Maxime Durand, Pascal Forney cyclist Roger Kluge director of photography Grégory Bindschedler first assistant camera Thibaud Maury

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